The E-Shop Critique was born from real experience, built by two hands on makers who started with nothing but a creative idea and a deep desire to grow something meaningful.

Our journey began with a handmade candle business. Despite the intense competition, we carved out success by combining creativity with persistence, mastering the technical side of SEO and always holding ourselves to the standard of making products we were truly proud of. Over time, that small spark became something bigger and our Etsy shop grew to over 50,000 sales and 8,000+ glowing reviews.

But it wasn’t easy. In those early days, we wished there had been a clear, honest guide. Something to help us understand how to improve, where to focus, and what actually works. That’s exactly why we created The E-Shop Critique.

We’re passionate about handmade and small business. Our goal is to give other sellers the kind of actionable, expert insight we never had, so they can grow with confidence, clarity and the tools to succeed. Whether you're just starting out or looking to break through to the next level, we're here to help you see your shop in a new light and move forward with purpose.