E-Shop Critique Co Blog 8th July 2025
If you're an Etsy seller who's logged in to find your views, favourites, or sales have suddenly taken a nosedive, you're not alone. It’s one of the most frequently asked questions across Etsy forums and online communities. It can feel incredibly disheartening, especially if things were going well just a few weeks ago.
The good news is, in most cases, there’s a reason behind the dip and something you can do about it.
1. Seasonal Trends and Timing
First things first, it’s worth checking the calendar. Many sellers notice a drop in views or sales during certain times of the year. Summer slowdowns, post holiday lulls, or mid month dips aren’t unusual. A quiet period doesn’t always mean something’s wrong and sometimes, it’s just the natural rhythm of e-commerce.
2. Etsy Algorithm Shifts
Etsy regularly tweaks its search algorithm to improve buyer experience, but these changes can affect how visible your shop or listings are. If your listings were once ranking highly and have suddenly dropped off, it could be due to an update that favours different keywords, listing titles, or activity metrics.
3. Increased Competition
It’s possible that new sellers have entered your niche or existing sellers have improved their listings. As Etsy grows, so does the competition. That doesn’t mean you can’t keep up, but it does mean reviewing your listings regularly is a smart move.
Ask yourself:
- Are your photos high-quality and eye-catching?
- Do your titles and tags still reflect what buyers are actually searching for?
- Could your pricing, shipping times, or product descriptions use a refresh?
4. External Market Conditions
This one’s harder to control but easy to blame. Economic factors or even global events can shift buying behaviour overnight. If buyers are holding off on spending, you might feel that in your shop even if you’re doing everything right. Typically these don’t last long but can leave you scratching your head where you went wrong. It's very easy to point the finger at market conditions for affecting shop performance, but sometimes the cause isn't as obvious as it seems.
5. A Second Pair of Eyes Can Help
If you’ve done all the usual checks such as updated your SEO, refreshed your photos, experimented with pricing and things still aren’t moving, it might be time for a fresh perspective. Sometimes we’re too close to our own shops to see what's missing or what could be stronger.
That’s where a gentle, professional critique can help. We offer a personalised Etsy shop review service that takes a close look at your listings, branding, SEO, and customer experience. It’s not a generic checklist, it’s tailored advice with practical suggestions. And while it’s not a magic fix, many sellers find that having clear, objective insight gives them the direction and clarity they need to move forward.
Final Thoughts
Drops in sales or views can feel frustrating, but they’re part of the journey and often lead to positive improvements in the long run. Keep experimenting, keep learning, and remember that most successful Etsy sellers have been through exactly the same thing.
If you’re stuck and just need a nudge in the right direction, we’re here when you’re ready.